Our Online Reputation Management Strategy

 Online Reputation Management Strategy 

Happy Tails Rescue: Online reputation management strategy 

Proactive Reputation Building 

• Regular Blog posts: Share success stories, volunteer spotlights, educational content 

and behind the-scenes glimpses of our work.

• Active social media engagement: Post compelling photos and videos of animals, 

share updates on campaigns, respond to comments and messages promptly and run 

engaging polls or Q&As. 

• Website Updates: Ensure our website is always current with adoptable animals, 

events, “About Us” information and ways to get involved. 

• Volunteer and Donor Recognition: Publicly thank and acknowledge volunteers and 

donors for their contributions. 

• Testimonials: Actively collect and share testimonials from adopters, volunteers, and 

donors on our website and social media. 

• Google My Business: Ensure our profile is complete and encourage adopters/visitors 

to leave reviews. 

• Local SEO: Ensure our NPO is listed accurately in local directories and maps to be 

easily found. 

Reactive Reputation Management

• Regular checks: Assign a dedicated team member(s) to routinely monitor our 

social media mentions, relevant hashtags, news articles and review sites. 

• Timelines: Aims to respond to all comments, messages and reviews (positive or 

negative) within 24-48 hours.

• Avoid Generic Responses: Tailor responses to the specific feedback even if it’s a 

negative one. 

• Rectify (if possible): If there’s a legitimate issue, outline steps taken to resolve it 

(without sharing confidential details) 

• Identify key Spokesperson: Designate individuals authorised to speak on behalf 

of the NPO during a crisis. 

• Spam: Remove spam comments or irrelevant promotional material.

• Privacy Violations: Remove content that violates the privacy of individuals or animals