Brand Marketing Plan: Happy Tails Rescue
Our Vision: A community where every animal is safe, cherished, and free from suffering. Our Mission: To provide immediate care, rehabilitation, and loving forever homes for rescued animals, while promoting responsible pet ownership and advocating for animal welfare through education and community engagement. Our Core Values (What Defines Us): • Compassion: Every animal is treated with kindness and empathy. • Integrity: We operate with transparency, accountability, and ethical practices. • Dedication: Our commitment to animal welfare is unwavering, 24/7. • Community: We foster a supportive network of volunteers, adopters, and partners. • Education: We empower the community with knowledge for responsible pet care. I. Our Brand Identity (Who We Are) • Brand Name: Happy Tails Rescue • Logo & Visual Identity: • Brand Voice: Compassionate, hopeful, educational, encouraging, empathetic, and professional. We speak directly to our audience, using inspir...